{"id":4003,"date":"2021-11-15T02:00:05","date_gmt":"2021-11-15T02:00:05","guid":{"rendered":"https:\/\/asgno.flywheelsites.com\/?p=4003"},"modified":"2021-11-16T16:28:11","modified_gmt":"2021-11-16T16:28:11","slug":"brand_launch_faq","status":"publish","type":"post","link":"https:\/\/asgno.org\/es\/brand_launch_faq\/","title":{"rendered":"Preguntas frecuentes sobre el lanzamiento de la marca de la Sociedad de Autismo del Gran Nueva Orleans."},"content":{"rendered":"

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FAQ<\/b><\/h1>\n

Why a new brand now?<\/b><\/h4>\n
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  • The previous Autism Society brand is over 20 years old and no longer serves the needs of the community. It lacked important visual and written components that clearly demonstrate our organization\u2019s values of inclusivity, connection, and acceptance. The brand did not center the Autism community anymore.\u00a0\u00a0<\/span><\/li>\n
  • Autistic self-advocates identified their lack of inclusion in decision-making within Autism organizations as a major hurdle for their engagement with those organizations. The Autism Society has heard from many individuals and groups that the organization\u2019s previous brand did not resonate with or serve the community effectively. We listened.<\/span><\/li>\n
  • From the beginning of the rebrand process, the Autism Society set out to create a space that was fully inclusive, accepting, and representative of all those in the Autism community.<\/span><\/li>\n
  • This Brand was designed with the Autism community and is an expression of the community.<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    Where is the puzzle piece? Why have you moved away from that logo element?<\/b>
    \n<\/b><\/h4>\n
      \n
    • The puzzle piece was a part of the old Autism Society logo, but not exclusively. In fact, the puzzle piece transcends identification with one single organization. It is no longer an effective brand mark for our organization because it is too ubiquitous.<\/span><\/li>\n
    • We aim to value people\u2019s experiences as individuals. We know that the puzzle piece means a lot for some people, while it does not for others. The shift away from using the puzzle piece to interconnected threads is a recognition of the diversity of experiences and connection points within the community.\u00a0<\/span><\/li>\n
    • We\u2019ve heard that the puzzle piece is limiting for many in the community. Autistic individuals have said, \u201cI am not a puzzle to be solved.\u201d We are making a conscious decision to hear those voices and reflect them in our new logo.\u00a0<\/span><\/li>\n
    • The puzzle has been part of the history of Autism in general, including in the brands and logos of several Autism-focused organizations. That history is a part of the Autism community\u2019s story, and that of many individuals for whom the image resonates. We also have to decide what our future looks like. The Autism Society is choosing a future that connects, accepts and includes everyone in the Autism community through the new brand mark that features interconnected threads.\u00a0<\/span><\/li>\n
    • No matter how you feel connected to Autism, you are connected. The images that help you as an individual feel connected are valid. The Autism Society embraces you as the connection.\u00a0\u00a0<\/span><\/li>\n
    • The representation of the puzzle piece has evolved since its earlier inception, and in recent years the Autism Society has not used the puzzle piece in marketing materials, messaging or network-wide campaigns. Like our efforts to shift April from Autism Awareness Month to Autism Acceptance Month, as well as our rebranding, words and representation matters, and we must evolve alongside our community.<\/span><\/li>\n<\/ul>\n

       <\/p>\n

      What does this brand mean to members of the Autism community?<\/b><\/h4>\n
        \n
      • By centering Autistic individuals and their loved ones, the brand amplifies the power of neurodivergent voices and needs in advocating for inclusive policies and fosters acceptance through visibility. The new brand demonstrates the ongoing commitment from the Autism Society to continue to listen, learn, and to weave together the thoughts, ideas, and concerns of all its community members to better serve Autistic individuals and their loved ones.\u00a0<\/span><\/li>\n
      • Across the Autism community, which includes families, caretakers, and friends, the brand invites everyone to be the connection, which fosters acceptance, inclusion, and support of Autistic individuals so that they may live fully.<\/span><\/li>\n<\/ul>\n

         <\/p>\n

        How did inclusivity work in the design process?\u00a0<\/b><\/h4>\n